Vision, mission

I. VISION AND MISSION: 
Vision: 
Building business groups V'Ori multiple industries. 

Mission: 

"The true value - For You and Me". 

II. GUIDELINES OPERATING CORPORATION VIETNAM COFFEE roots: 
"Maximize profit, Sustainable Development Together" 
III. MISSION OPERATIONS: 
Development cooperation for the future. 
IV. OBJECTIVES: 
1. Improving the quality of coffee exports, value-added products in four areas: 
Collecting, processing and export of coffee and some agricultural products: cashew, pepper ... Focus Coffee Roasters. 
Mineral water, purified water bottled, pure coffee flavor sweet. 
Financial advisory services and develop ideas, business proposals. 
2. Service:
The financial services and develop ideas, business plan 
business travel services, restaurants, hotels ... 
Road transport and water transport, rental of motor vehicles ... 
V. SOLUTION: 
business for the purpose of profit and differences. 
Mitigate price risk, exchange rate and other service activities. 
Construction, implementation and system management strict quality from purchasing to export. 
Business products matching international standards and requirements of the customer. 
Elements of satisfactory service, timely and economically. 
The specific strategy of the company: 
a) Marketing Strategy 

To come up with appropriate marketing strategies, the Company must make a series of the following policies:
Consolidate and develop the local exchange market in a broad and stable, continuously improve product quality. 
Customer classification, given specific sales strategies, implement flexible pricing strategy, reasonable and consistent with the market price. 
Continue to promote other forms of advertising, product introduction to customers and partners; participation in exhibitions, fairs ... 
Ensure strict quantity and quality product delivery. Maintaining and constantly improving quality management system of the Company. 
Regular trade promotion to boost export products abroad. 
b) Strategic business expansion: 
Focus on developing products of high quality coffee beans, some other agricultural products: cashew, pepper, ...
Enhance the exploitation and expansion of markets and channels to sell products abroad. 
Search supply stable raw material at the right price and quality assurance. 
c) Financial Strategy: 
Maintain a healthy financial structure and fit is an important factor to reduce the financial risk for the company as well as ensuring sufficient capital for production and business activities. 
Besides, capital is an important factor for businesses. The company is approaching, and find ways of raising capital efficiency, savings mobilization from shareholders, bank loans or mobilized through the stock market. Depending on the financial situation of the company and analyze the market situation that the company will choose the plan most effectively mobilize capital. 
d) human resources strategy:
Building apparatus in the streamlined, quality. 
Promoting job training human resources. 
Attract more qualified personnel. 
Adopt policies to encourage qualified persons